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The following PowerShell command will execute a Windows application supplying a number of parameters; in this case I am using 7-zip to compress a single one of my ClassicPress plugins to a releases folder (part of this command came from a post I did on compressing all sub folders individually:
$releaseFileName = ".\Releases\$ghRepo.zip"
& "C:\Program Files\7-Zip\7z.exe" a "-xr!.git\" "-xr!*~" $releaseFileName "*"
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Read original post PowerShell Snippets: Run Application (Such as 7-zip) at azurecurve|Ramblings of an IT Professional